10. Data protection
10.1 Football Town shall only store data which is required for the purposes of customer service.
10.2 In order to create a customer account, customers will be required to provide personal data. This includes first name, last name, email address, addresses and telephone number. The information labelled with an asterisk is necessary for the processing of orders. The provision of additional personal data is voluntary and is used to create a customer profile. This is used by Football Town for the purposes of data processing, administration of customer accounts and for marketing, for example the personalised sending of newsletters if the customer wishes to receive these.
10.4 Football Town uses Google Analytics to enable analysis of website usage. This generates anonymised analyses and diagrams. Google Analytics is used merely for the purposes of Football Town’s own market research and for anonymised remarketing measures in order to adapt the design of the website optimally to customer requirements.
10.5 No personal data are transferred to third parties without the customer’s knowledge, except for data which has to be transmitted in order to implement orders, handle and control payments, carry out credit checks, and perform statistical analyses.
10.6 User details may be changed at any time in “My account” – “Edit your account information”. Addresses can be changed in “My account” – “Modify your address book entries”
10.7 Information we receive from you helps us to continually improve your shopping experience and create a customer-friendly and individual experience. Both the information transmitted by you and the information that is automatically generated is used to design advertising which is relevant to you and your interests. For this purpose we use existing information, such as email delivery and read receipts, information on the computer and Internet connection, operating system and platform, your order history, your service history, date and time of website visit, and products you have viewed. We use this information exclusively in pseudonymised form. Analysis and appraisal of this information enables us to improve our website and Internet offering, and to send you individual advertising. This means advertising which recommends products which you may actually be interested in. We aim to make our advertising more useful and interesting to you, so the appraisal and analysis of the pseudonymised data collected from you helps us to avoid sending you arbitrary advertising. Rather, we will send you advertising such as newsletters or product recommendations by email or post which match your areas of interest. For this purpose we also, for example, compare which marketing emails you open to avoid sending you unnecessary emails.