Privacy Policy
last updated: 12 February 2026
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who we are
football town (we, us, our) operates this website and is responsible for the processing of personal data described in this policy.
legal entity:
vf town b.v.
herengracht 449 a
1017 br amsterdam
the netherlands
contact:
customerservice@footballtown.com
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what this policy covers
this privacy policy explains how we collect, use, share, and protect personal data when you:
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personal data we collect
3.1 data you provide to us
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account details: name, email, password (encrypted), phone number
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order details: billing and shipping address, items purchased, order notes
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customer service: messages, emails, and any details you share when contacting us
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marketing preferences: newsletter subscription status and preferences
3.2 data collected automatically
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device and usage data: ip address, browser type, device identifiers, operating system, pages viewed, time spent, clicks, and referral source
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cookies and similar technologies: used for site functionality, analytics, and advertising (see section 9)
3.3 payment information
payments are processed by payment providers (such as shopify payments, paypal, klarna, and others offered at checkout). we do not store your full card number. your payment provider receives and processes payment details directly.
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why we use your data (purposes)
we use personal data to:
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process orders, payments, shipping, and returns
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provide customer support and manage your account
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send service messages (order confirmations, shipping updates, returns messages)
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detect and prevent fraud, abuse, and security incidents
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improve our website, products, and customer experience
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send marketing messages if you opt in
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show relevant advertising and measure campaign performance (where permitted)
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legal bases (eu/uk users)
where applicable under gdpr/uk gdpr, we process data on these bases:
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contract: to fulfil orders and provide the services you request
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legitimate interests: to secure our site, prevent fraud, and improve our business (balanced against your rights)
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consent: for non-essential cookies and for certain marketing/advertising activities (you can withdraw consent)
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legal obligation: where required for tax, accounting, and compliance
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how we share your data
we share personal data only as needed to operate the store and fulfil orders, including with:
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shopify (our e-commerce hosting platform)
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payment providers (to process payments)
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shipping and logistics partners (for delivery and returns)
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analytics providers (to understand website usage)
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advertising partners (to measure and optimise ads, where permitted)
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professional advisors and authorities when required by law (for example, tax or legal compliance)
we do not sell personal data.
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international transfers
we operate internationally and may use service providers outside your country, including in the eu, uk, and united states. when personal data is transferred internationally, we use appropriate safeguards where required (for example, standard contractual clauses or equivalent mechanisms).
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retention (how long we keep data)
we keep personal data only as long as necessary for the purposes described above, including:
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order and accounting records: as required by tax and accounting laws
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customer accounts: until you delete your account or it becomes inactive (subject to legal retention needs)
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customer service communications: as needed to resolve requests and for quality and training
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marketing data: until you unsubscribe or withdraw consent
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cookies and tracking
9.1 what cookies are
cookies are small files stored on your device. we use cookies and similar technologies for:
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essential functions (cart, checkout, security)
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preferences (language, region)
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analytics (performance measurement)
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advertising (measuring and improving ads)
9.2 managing cookies
where required, we show a cookie banner that lets you accept or reject non-essential cookies. you can also manage cookies in your browser settings. note that blocking essential cookies can affect site functionality.
9.3 analytics
we may use tools such as google analytics to understand website usage. this helps us improve the site and customer experience.
9.4 advertising and measurement
we may use advertising tools (for example, meta pixel and similar technologies) to:
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measure ad performance
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build audiences for advertising (such as visitors to the site)
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show more relevant ads
depending on your region, this may be based on consent and cookie preferences.
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marketing communications
if you subscribe, we may send newsletters and promotional emails. you can unsubscribe at any time using the link in our emails. even if you unsubscribe, we may still send non-marketing messages related to your orders or account.
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your rights
depending on your location, you may have rights such as:
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access: request a copy of the personal data we hold about you
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correction: request corrections to inaccurate data
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deletion: request deletion of your data (subject to legal requirements)
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restriction: request we limit processing in certain cases
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objection: object to processing based on legitimate interests
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portability: receive your data in a structured format
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withdraw consent: where processing is based on consent
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complain: lodge a complaint with your local data protection authority
to exercise your rights, contact customerservice@footballtown.com.
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security
we use reasonable technical and organisational measures to protect personal data. however, no method of transmission or storage is completely secure.
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children
our website is not intended for children under 16 and we do not knowingly collect personal data from children.
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changes to this policy
we may update this privacy policy from time to time. we will post the updated version on this page and update the “last updated” date.
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contact
for privacy questions or requests, contact:
customerservice@footballtown.com
